Do you care about how your brand is perceived?
You should. Especially when it comes to the internet.
Having an impressive online presence can make or break your business.
So if it’s been a while since you launched your website, 2020 might be the year for a redesign.
We’ll take a look at the design trends 2020 that’ll put your website in the running for the coolest.
1. Plenty of White Space
Whether working at a digital marketing agency in Denver or Dubai, designers of cool website layouts are increasingly drawn to solid structures and trying out different ways to use white space to achieve this.
They’re utilizing wide frames of white space to give their designs more structure and stability.
Plus, in giving each element on the page more space, the white frames provide a foundation for powerful visuals.
Framing also creates a sense of order and helps the viewer to separate the different parts of the page and then to prioritize those parts.
2. Tailored Visuals
Visuals are no longer placeholders that add colorful zest to a website. In other words, the generic stock photos that are currently sitting on your website are no longer enough.
Cutting edge web designers now recognize the importance of using visuals to support your brand and its message.
So it’s important that all illustrations – from icons to photographs – convey that message. They need to be relevant and to make sense. And they should be properly placed.
Without this attention to tailored visuals and high-quality media features, your website is not effectively telling your brand’s story.
And it’s going to look really dated.
3. Split Screen Content
When you have more than one idea that needs to be conveyed, it can be difficult to do it without creating clutter.
But clutter is the enemy of web design.
So one of the best trends in 2020 to combat this is to split the screen down the middle. That way, each side gets some time in the spotlight.
Because the split-screen breaks out of the usual rectangular mold, it may seem unorthodox. But design is all about thinking outside the box.
Designers are even playing with the idea of making the two different sides behave differently. For example, one side may have scrolling effects that move at a different speed than the other side.
To further grab the viewer’s attention, designers sometimes place the company’s logo, or perhaps a call-to-action, right at the center of the screen where the two sides meet.
This creates a solid focal point.
4. Dark Mode
Many of the prevalent 2020 best design trends include dark and moody color schemes in tandem with bright neon and stark dystopian styles.
Dark backgrounds improve the visibility of brighter accent colors to provide a more dynamic design.
But the future of web designing is more than just striving for perfect aesthetics.
While dark mode web design has a sleek and modern look, it also appeals to the practical side of design.
First of all, it’s easier on the eyes. And that matters for people who spend the better part of their days (and evenings) staring at screens.
Also, dark themes are better for OLED screens. They save power and extend the lifespan of the screen.
In this case, aesthetic is a function as well.
5. Minimalist Navigation
In the past decade, the emergence of mobile-friendly design changed the face of web design.
Designers needed to start considering how a layout would work on a smartphone or tablet and not just a laptop.
The first thing they had to tackle was simplifying navigation to accommodate these smaller devices.
Now, with even smaller devices such as smartwatches, web design continues to downsize.
But this is a good thing. Because the less complicated the navigation, the easier it is to use it. And that means that the viewer will spend more time on the site rather than trying to figure out how to get around it.
In addition, less text means that larger images can be pulled to the foreground and will have more influence and power. Again, reinforcing the above idea of tailored illustrations and images.
6. 3D Models and Rendering
3D website design is nothing new. And there are a few websites out there.
But for the most part, there have been too many barriers in place for most web designers to even consider using it.
It seems that all of that is changing for 2020. And the biggest barrier coming down is the expense.
Up until now, 3D modeling has been too cost-prohibitive for most designers.
In 2020, costs are expected to drop significantly. That means there will be more design software tools in the market that will make this sort of design accessible to those not trained in it.
7. Accessibility for Those with Disabilities
While this may not sound like one of the more exciting design trends, it is definitely one of the most important.
In the current social climate, it’s essential that all websites feel welcoming to everyone. So accessibility has become a real priority in the world of web design.
The Americans with Disabilities Act has been used as a driving force to level the tech playing field and increase more access to websites for all people.
In fact, certain website owners and businesses have gotten sued for not providing accessible websites for users with disabilities. This is particularly the case in industries such as food service, air travel, retail, and food.
But no business is immune to this “design” trend. And nor should they be.
Corporate social responsibility includes website design that is sensitive to all users. And that’s good for everyone involved.
Keep up with Design Trends 2020
Staying current with design trends 2020 is crucial in the web design industry.
It’s important to note that we’ve only touched upon a fraction of those trends here. There are many more to explore. So stay up to date on all of the current trends so you can stay ahead of the curve.
And to find a digital marketing agency in your area that will provide you with stunning website design that’s on par with the latest trends, start your search today.